Heineken Brand Team, sponsors of UEFA Champions Planet League last Saturday, held a show tagged “Heineken Premium Party” in the Garden City of Port Harcourt, Rivers State, Nigeria.
“It’s a true celebration of Internationality and Heineken as a brand”, Ifeoma Dozie, Brand Manager of the outfit told newsmen at the Port Harcourt Polo Club venue.
She informed the public that her company was just celebrating anything best anyone can think about. “As you may have known, we recently had a promotional programme with Austine J J Okocha and you are aware he would be retiring in a few years’ time, two years to be precise.
"And then Mikel Obi is coming up and all these are what we are now looking at promoting. We’re neither celebrating football nor any product but the very best in football and the best in Heineken as a brand”, Dozie added.
The Lagos-based manager described the people of Port Harcourt as key partners and players.
“I want to inform you that Heineken Brand recently signed off European sponsorship and by this, we discovered that you, Port Harcourt people are higher, more superb and above the rest pack of Nigerians in these stakes hence, we decided to hold this party here tonight”, Ifeoma Dozie declared,” she reaffirmed.
.GIFT EGUMA, Port Harcourt
Published: 2006-06-13 14:48:10
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