The Sun partners MTN Lagos Marathon

The ceremony held at the MTN Lagos Marathon Media Centre, in Lagos witnessed the presence of top management members of the newspapers including Sports Editor Ben Memuletiwon; with a pledge by the Deputy Managing Director Dimgba Igwe, to give the event it’s utmost priority of place in terms of media campaign.

“As official newspaper of the MTN Lagos International Half Marathon 2004, we have started to make the MTN Marathon the big sports issue that will hold the attention of sports fans for the next nine weeks.

"This we intend to achieve through a well co-ordinated publicity that will intimate our teeming readers with all there is to know about the marathon sports,” Igwe said at the ceremony.

Besides it’s contribution of 15 million Naira, (about 9,100 USD) the newspapers is host other patrons of the marathon event. “Within the next nine weeks preceding the grand finale in Lagos, The Sun will dedicate regular pages to marathon news, events, interviews, photos, features, analysis and profile of marathoner.

“Our stories will also look at the marathon sports from different editorial perspectives like the h uman, historical, educational and the international angles. Suffice it to state that our editorial content will be laced with a g ood dose of photographs and illustrations where necessary,” Igwe told nigeriasports.com

Alhaji Abdulkarim Amu, Athletics Federation of Nigeria told nigeriasports.com at the event that “the involvement of The Sun will create good leeraging opportunity for sports in Nigeria. It will help ginger all the elements in the country that are needed for sports development.”

By that ceremony, The Sun has join several other corporate bodies in Nigeria as partners with Nigeria's leading Mobile phone provider, MTN Nigeria Communication in the Lagos Half Marathon event now into it's third edition.

By Onyinyechi Anyanwu